Making Sense of Leadership
Daniel Atlin as a guest on Sustainable Success (Business Influencers), hosted by Chris Salem.
Originally published by Sustainable Success (Business Influencers) (Chris Salem). This page analyses Daniel Atlin's appearance; the audio below is the show's own.
26 June 2026 · 27 min · as at 2026-06-26
Chris Salem (host) · Daniel Atlin (guest)
The episode on Sustainable Success (Business Influencers)'s own page
About the guest
Daniel Atlin
leadership advisor and founder · DJA Sensemaking · Canada
Spent 30 years in complex institutions: universities and colleges in Canada, government and the cooperative sector. Holds an executive master's from Oxford Saïd Business School and HEC Paris. Hosts the podcast Messy with Daniel Atlin.
In Daniel's own words:
“so I spent 30 years in complex institutions from, universities and colleges here in Canada, government and into cooperative sector.”
“what I've done is I've sort of created a model that's based on, you know, you know, research and, and, and also, interviews with, with a whole bunch of different leaders, across different sectors.”
Guest details come from the published episode notes or the guest's own words in the episode.
Episode analysis
Analysis by AI, drawn only from this episode; every point links to the moment it rests on.
On Business Influencers, host Chris Salem talks with Daniel Atlin about making sense of leadership. Daniel draws on 30 years in universities, colleges, government and the cooperative sector, and on research interviews with leaders. He argues that leadership combines making sense of yourself (how you react under stress, what past experience triggers) with making sense with others (aligning people, culture and purpose). He says leaders have very little control, calls leadership a mess, and says curiosity and asking questions are core skills. He closes by calling sensemaking a practice to be built into leadership hygiene by individuals and teams.
Key ideas
- Daniel argues leadership balances two elements done at the same time: making sense of yourself and making sense of others. [04:08] [05:00] [06:09]
- Daniel says leaders have very little control in 2026 and that believing otherwise is an archaic model; their power lies in coordinating and aligning people. [09:43] [09:53] [10:09] [10:43]
- Daniel describes leadership as a mess: ambiguous, volatile and always shifting. He says naming it liberated the leaders he interviewed. [10:21] [19:57] [20:33] [20:49]
- Daniel names curiosity and improvisation as key skills and says asking questions builds alignment, reframes views and replaces rushing to judgment. [07:13] [08:35] [17:22] [17:37] [17:38]
- Daniel says lived experience, including failure, family and trauma, surfaces subconsciously in reactions, and that leaders can question and shift those reactions. [14:47] [14:52] [15:20] [16:23]
- Daniel holds that culture starts at the top and spreads like a positive contagion, and that aligning people with organisational purpose strengthens talent. [21:26] [21:30] [22:32]
- Daniel calls sensemaking a practice to be developed into leadership hygiene by individuals and by senior teams. [23:25] [23:32] [23:41]
Two sides of sensemaking: making sense of yourself and making sense with others
- Make better sense of yourself: understand how you respond under stress and notice what you are feeling.
- Step back and shift your own habitual reactions, because they affect how others see you.
- Work with others: align people and resources, treating leadership as a team sport.
- Attend to the culture and operating style that strategic plans and visions do not capture.
- Practise both sides as leadership hygiene, individually and as a group.
As described in the episode: [12:01] [12:04] [12:23] [12:51] [13:05] [23:32] [23:41]
Lessons
- Daniel advises questioning why you are behaving or feeling a certain way, since a reaction may be triggered by a past emotion. [15:20] [16:23]
- Daniel suggests leaders let go of a control mindset, which he says makes failure harder to deal with and takes a toll on those around them. [10:09] [19:57] [20:02]
- Daniel recommends asking questions to help others reframe ideas and become more open to a different point of view. [17:22] [18:54]
- Daniel argues strategic plans provide direction but miss the culture and operating style that people bring to life. [13:05] [13:28]
- Daniel says leaders should keep purpose front and centre and align people with the organisation's purpose. [22:32]
Who it's for
Executives, managers and aspiring leaders in complex organisations such as companies, universities, hospitals and nonprofits who want to understand their own reactions under stress, lead through uncertainty without relying on control, and use questions to align teams.
Facts stated in the episode
- Daniel says he spent 30 years in complex institutions: universities and colleges in Canada, government and the cooperative sector. [04:31]
- The host says Daniel earned an executive master's from Oxford Saïd Business School and HEC Paris, researching how university leaders use sensemaking skills. [03:07]
- Daniel hosts a podcast called Messy with Daniel Atlin. [25:03]
Questions this episode answers
- What does Daniel Atlin mean by making sense of leadership?He says leadership combines making sense of yourself with making sense of others, and that leaders need to do both at the same time in an organisation to make things happen. [05:00] [06:09]
- Do leaders really have control over their organisations?Daniel says leaders have very little control in 2026 and that believing otherwise is an archaic model. He says they can shift and nudge things, and that their power lies in coordinating and aligning people. [09:43] [09:53] [10:09] [10:43]
- What is a first step a leader can take to handle a messy situation better?Daniel says to start by making better sense of yourself: understand how you respond under stress, notice what you are feeling, and step back to shift habitual reactions. [12:01] [12:04] [12:23]
- Why are curiosity and asking questions important for leaders?Daniel names curiosity and improvisation as key skills. He says questions get better alignment, help people reframe ideas, and can show that a situation differs from past experience. [07:13] [08:35] [16:23] [17:22]
- How does a leader's past affect their decisions?Daniel says lived experience, including failure, family situations and personal trauma, can surface subconsciously and inform reactions. He says leaders can recognise when they are projecting a past emotion and change that behaviour. [14:47] [14:52] [15:20]
- What did Daniel find in his research with leaders?He says that naming the mess of leadership was powerful for the people he interviewed. They thanked him because they had been trying to control things, and recognising alternatives was liberating. [20:33] [20:49]
- Does leadership culture need to come from the top?Daniel says culture has to start at the top, where leaders model behaviour that the organisation can adopt. He adds that it will not be embraced by everyone. [21:26] [21:30]
- How can a team build sensemaking skills?Daniel says sensemaking is a practice to be developed into leadership hygiene, done as a group as well as individually, to build a better sense-making senior team and organisation. [23:32] [23:41]
In their own words
Longer stretches of the conversation, word for word from the transcript, turn by turn.
Daniel's origin story and the two sides of leadership
Note (AI): Daniel sets out his 30-year background across universities, government and cooperatives and how it led to his focus on making sense of yourself.
Daniel Atlin, guest · [04:08]Well, Chris, I, I love to actually, you know, talk about origin stories and I ask that actually of people when I meet them as well, because you need to know, I think, the person behind the leader as well, because that's so important actually in navigating change and actually making change happen. So, actually there's a Kierkegaard quote that I love, which is actually that lives must be lived …
Read the full passage (190 words, 04:08–05:12)
Daniel Atlin, guest · [04:08]Well, Chris, I, I love to actually, you know, talk about origin stories and I ask that actually of people when I meet them as well, because you need to know, I think, the person behind the leader as well, because that's so important actually in navigating change and actually making change happen. So, actually there's a Kierkegaard quote that I love, which is actually that lives must be lived forwards, but can only be understood backwards. And so, so I spent 30 years in complex institutions from, universities and colleges here in Canada, government and into cooperative sector. And what I realized is that, you know, throughout that process that, I didn't actually understand a lot of what truly motivated leaders to actually get their change Done and, and how change was really, operating on the ground. So, I've now, after, after doing some studying, some research, a lot of interviews with people, I really now have got sort of a passion for actually talking about how leadership is a combination of, of making sense of yourself at the same time as traditional sort of leadership, focuses as well.
Why control is an archaic model of leadership
Note (AI): Daniel argues leaders have little control, describes leadership as a mess, and locates a leader's power in coordinating and aligning people.
Daniel Atlin, guest · [09:43]Actually, thanks for that, Chris. That's such a great sort of question because control, I think, is one of those, those tricky words that leaders actually love and organizations love. But the reality is you actually have very little control in 2026 and going forward, right? The world is changing. It's in constant change. You look at Everything that's happened, you know, in the markets, in the world, in your …
Read the full passage (206 words, 09:43–10:53)
Daniel Atlin, guest · [09:43]Actually, thanks for that, Chris. That's such a great sort of question because control, I think, is one of those, those tricky words that leaders actually love and organizations love. But the reality is you actually have very little control in 2026 and going forward, right? The world is changing. It's in constant change. You look at Everything that's happened, you know, in the markets, in the world, in your societies, change is a constant. And the very belief that we can actually control things the way we used to is actually, I think, I think an archaic model. So actually, what I discovered actually is even this word mess, I almost describe the leadership as a mess because it is constantly evolving. It's ambiguous, you know, it's volatile, it's always shifting, and it's always adapting to the people in the environment around you. And I think once you, in some ways, recognize that, you know, yes, you have some ability to shift and nudge things, but you have actually little control. So the ability for you to actually bring people along by coordinating and aligning people, you know, I think that's often, I think, the more power that you have as a leader these days.
First steps: sense of yourself, then working with others
Note (AI): Daniel's answer to what a leader can do first: notice stress reactions, then align people and attend to culture beyond strategic plans.
Daniel Atlin, guest · [12:01]Absolutely. Well, well, so there's Two sides to it, as I said. So the first side of it is really, I think, trying to make better sense of yourself, and that's actually understanding how you respond under stress. It's actually seeing and noticing what you're feeling as well. And sometimes I think it's actually really stepping back and trying to shift actually your own reactions too. Because so often we …
Read the full passage (280 words, 12:01–13:33)
Daniel Atlin, guest · [12:01]Absolutely. Well, well, so there's Two sides to it, as I said. So the first side of it is really, I think, trying to make better sense of yourself, and that's actually understanding how you respond under stress. It's actually seeing and noticing what you're feeling as well. And sometimes I think it's actually really stepping back and trying to shift actually your own reactions too. Because so often we react in terms of tropes or things that we actually just naturally react, and I think we have to actually take that into account because that actually affects how others see us and how we can actually achieve those objectives of bringing people along as well.
Chris Salem, host · [12:40]And then Go ahead, go ahead, Saul, please go.
Daniel Atlin, guest · [12:44]No, and then working with others, right? Like working with others is actually, you know, this skill that we need to do. You know, leadership can be lonely, but, you know, it is actually a team sport as well. And it's about aligning resources. That's what leadership really is. It's about aligning people, and it's about, you know, trying to find different ways to bring them along. And the great thing about strategic plans and visions and all those things is they're great at actually getting these documents that are very central in providing a direction and a frame for an organization. But there's so many things that aren't captured there that you need to actually, you know, focus on as well. And that's those things that actually underpin the culture as well and your operating style. Because people are what makes an organization's mission come alive and actually produce the real ROI as well.
Lived experience, triggers and questions
Note (AI): Explains how past experience and trauma surface in reactions, and how questioning yourself and others can shift those reactions.
Daniel Atlin, guest · [14:47]Absolutely, because, you know, we are, you know, we bring to the table as leaders, you know, all of us are leaders, we bring to the table our lived experience. And part of that lived experience is actually, you know, not just the jobs you've had, it's in the roles you've had, it's how you've dealt with failure, it's how you've dealt with, you know, your family, perhaps, situation, and …
Read the full passage (364 words, 14:47–16:41)
Daniel Atlin, guest · [14:47]Absolutely, because, you know, we are, you know, we bring to the table as leaders, you know, all of us are leaders, we bring to the table our lived experience. And part of that lived experience is actually, you know, not just the jobs you've had, it's in the roles you've had, it's how you've dealt with failure, it's how you've dealt with, you know, your family, perhaps, situation, and sometimes personal trauma, too. So all that has to be factored in as well, and assumes a very important thing behind a leader, but actually that can sometimes come up to the surface, almost subconsciously sometimes, too, and inform your reactions. So sometimes you're going to have to actually think and actually question why you, why you actually are behaving or feeling that way. It may actually be something that's been triggered by a past emotion or something that's occurred, and you have the opportunity to shift that and think, well, you know, that's true, but I'm going to change that behavior, you know, today. This person may be actually, you know, really getting a nerve to me, but I'm going to shift that around to be able to recognize that that's actually something that I'm actually just sort of, projecting from a past emotion.
Chris Salem, host · [15:52]Yeah. Would, would it be safe to say, Daniel, like that could be a, maybe, again, a self-limiting belief, and then somebody triggers that, because it's not that person triggered and made you angry or reacted with anxiety. It's just, again, a trigger, because that issue goes deeper to something else in the past, and, and now resurfaces itself when these triggers present itself.
Daniel Atlin, guest · [16:16]Absolutely, that's exactly the way. And, and that's why I think asking questions sometimes can actually be, be so powerful, because, by asking questions, you can realize it's not the same situation that, you know, you experienced in the past. That person, you know, you may be actually assuming, you know, things about that person that are very different than in reality. Asking questions can be a way of, of not just, understanding the person, but also shifting their behavior and their perceptions as well.
Control mindset and naming the mess in research
Note (AI): Connects the emotional cost of a control mindset to Daniel's research finding that naming the mess liberated the leaders he interviewed.
Daniel Atlin, guest · [19:57]Yes. Well, I, and I think, you know, if you have a control mindset, I think it's actually very unhealthy as well, because if you have a control mindset, you're, you're, you're not going to be able to, to, to deal with failure as much as, as others do. And that emotional Toll that you could have as well is, is, is gonna, is gonna be, not just hard on …
Read the full passage (192 words, 19:57–20:55)
Daniel Atlin, guest · [19:57]Yes. Well, I, and I think, you know, if you have a control mindset, I think it's actually very unhealthy as well, because if you have a control mindset, you're, you're, you're not going to be able to, to, to deal with failure as much as, as others do. And that emotional Toll that you could have as well is, is, is gonna, is gonna be, not just hard on yourself, but hard on your team, hard on your spouse, ha, ha, ha, hard on everyone around you. So recognizing, I think, the true nature of your own limits, I guess, and, and, and your own agency is so important. I'll tell you, you know, one story that, that, that, that comes to mind is the, during my research, you know, I recognized that actually even just naming the mess of leadership became actually so powerful to the people I interviewed when I shared that back with them. They said thank you because we were sort of trying to actually control things. And recognizing that control is not actually the only option and usually the preferable option, actually was liberating to them.
Quotes
“lives must be lived forwards, but can only be understood backwards.”
“the reality is you actually have very little control in 2026 and going forward, right?”
“leadership can be lonely, but, you know, it is actually a team sport as well.”
“Because people are what makes an organization's mission come alive and actually produce the real ROI as well.”
“we need to ask more questions rather than rushing to judgment, right?”
“recognizing that control is not actually the only option and usually the preferable option, actually was liberating to them.”
“Yes, I see it's almost like a positive contagion, right?”
“Baseball, you're never going to bat a thousand, but if you can increase your batting average, you're headed in the right direction.”
“I think, you know, leadership is, is a practice. It's, it's an art.”
“the two skills, you know, that are really so important these days are curiosity and improvisation as well. I think in an ever-changing world, you know, you've got to have leaders that can actually bring those two skills to the table and asking questions and trying to understand and navigate this ever-changing VUCA environment, right?”
“focusing on both these elements, the making sense with others and making sense with yourself, you know, is a process that needs to actually be developed almost into leadership hygiene. And, you can do, you can, you know, do this as a group, as well as an individual”
What was said, by topic
Sensemaking in leadership
“He just got his executive master's degree from Oxford Said Business School and HEC Paris, where he conducted research on how university leaders leverage sense making skills to create high performing teams in complex multi-stakeholder environments.”
“so I spent 30 years in complex institutions from, universities and colleges here in Canada, government and into cooperative sector.”
“And what I realized is that, you know, throughout that process that, I didn't actually understand a lot of what truly motivated leaders to actually get their change Done and, and how change was really, operating on the ground.”
“what I've done is I've sort of created a model that's based on, you know, you know, research and, and, and also, interviews with, with a whole bunch of different leaders, across different sectors.”
“focusing on both these elements, the making sense with others and making sense with yourself, you know, is a process that needs to actually be developed almost into leadership hygiene.”
“you can do, you can, you know, do this as a group, as well as an individual, in order to actually, you know, build those skills, in order to build sort of, you know, a better sort of sense-making, you know, senior team, a better sense-making organization.”
“I've also actually got my own little podcast where I'm talking to leaders, you know, trying to make sense of things. It's called Messy with Daniel Atlin.”
Making sense of yourself
“I really now have got sort of a passion for actually talking about how leadership is a combination of, of making sense of yourself at the same time as traditional sort of leadership, focuses as well.”
“So the first side of it is really, I think, trying to make better sense of yourself, and that's actually understanding how you respond under stress. It's actually seeing and noticing what you're feeling as well.”
“Because so often we react in terms of tropes or things that we actually just naturally react, and I think we have to actually take that into account because that actually affects how others see us”
“But you said something, we don't have to react from that negative emotion. We can kind of like now see it for what it is and now respond, you know, in, in a better way.”
“we bring to the table our lived experience. And part of that lived experience is actually, you know, not just the jobs you've had, it's in the roles you've had, it's how you've dealt with failure, it's how you've dealt with, you know, your family, perhaps, situation, and sometimes personal trauma, too.”
“So sometimes you're going to have to actually think and actually question why you, why you actually are behaving or feeling that way. It may actually be something that's been triggered by a past emotion or something that's occurred,”
Making sense with others
“And that's actually balancing, you know, you know, those two elements, one of which is actually making sense of yourself, and the other one is actually making sense of others as well. And you need to do two, both those things, you know, at the same time in an organization to make things happen.”
“organizations like companies and certainly, you know, complex places like universities, hospitals, and nonprofits have to really find a way to shift that story to resonate with that individual and connect.”
“leadership can be lonely, but, you know, it is actually a team sport as well. And it's about aligning resources. That's what leadership really is. It's about aligning people,”
Curiosity and asking questions
“the two skills, you know, that are really so important these days are curiosity and improvisation as well. I think in an ever-changing world, you know, you've got to have leaders that can actually bring those two skills to the table”
“and a lot of times people don't ask enough questions or maybe they feel like being curious might be looked, that might be looked down upon, like, why are you curious, you know, why are you asking these questions? So they play it safe and kind of keep quiet.”
“by asking questions, you're able to, I think, to get at the heart in some ways, be able to get better alignment and get people on board of change as well.”
“by asking questions, you can realize it's not the same situation that, you know, you experienced in the past. That person, you know, you may be actually assuming, you know, things about that person that are very different than in reality.”
“You know, you can ask a question to be able to sort of try and get a person to even reframe their ideas and what's behind that as well. And that way you can make them perhaps a little bit more open to a different point of view or to listen as well.”
“And I think today in our society, we need to ask more questions rather than rushing to judgment, right? And exercising those skills are going to make us stronger employees, stronger leaders.”
“And then sometimes when people actually answer that question, say things in a different way, there's an aha. There's actually sort of, sort of a, you know, a light bulb that goes off”
Letting go of control
“But the reality is you actually have very little control in 2026 and going forward, right? The world is changing. It's in constant change.”
“And the very belief that we can actually control things the way we used to is actually, I think, I think an archaic model.”
“So the ability for you to actually bring people along by coordinating and aligning people, you know, I think that's often, I think, the more power that you have as a leader these days.”
“because if you have a control mindset, you're, you're, you're not going to be able to, to, to deal with failure as much as, as others do.”
Naming the mess
“I almost describe the leadership as a mess because it is constantly evolving. It's ambiguous, you know, it's volatile, it's always shifting, and it's always adapting to the people in the environment around you.”
“during my research, you know, I recognized that actually even just naming the mess of leadership became actually so powerful to the people I interviewed when I shared that back with them. They said thank you because we were sort of trying to actually control things.”
Purpose and culture
“the great thing about strategic plans and visions and all those things is they're great at actually getting these documents that are very central in providing a direction and a frame for an organization. But there's so many things that aren't captured there”
“the top actually has got to believe in this and because culture actually does have to start at the top, right? It's a key part of that. And, and by doing so, you can model that behavior that can actually be adopted by, by the entire organization as well.”
“And when you, you know, get a person that's, that's aligned with, with the purpose of the organization, that means you've got, you know, a talent that actually can be really, I think, growing into the future and supporting things.”
Episode notes (as published)
From the episode notes Sustainable Success (Business Influencers) published with the episode.
Leadership isn't just about making decisions—it's about understanding the hidden forces that shape them.
In this episode of Business Influencers, host Chris Salem sits down with Daniel Atlin, leadership advisor and founder of DJA Sensemaking, to explore how personal history, internal narratives, and unconscious patterns influence the way leaders think, act, and respond to uncertainty.
Drawing on more than 30 years of experience advising executives in complex environments, Daniel explains why effective leadership begins with understanding how we make sense of the world around us. Rather than focusing solely on external strategies, he reveals how our beliefs, identities, and past experiences quietly shape the decisions we make every day.
In this episode, you'll discover:
How personal narratives influence leadership decisions
Why uncertainty can become a powerful leadership advantage
The hidden patterns that drive behavior in high-pressure situations
Practical ways to improve decision-making through greater self-awareness
Why sensemaking is an essential skill for today's leaders
Whether you're an executive, entrepreneur, manager, or aspiring leader, this conversation offers valuable insights into leading with greater clarity, resilience, and purpose in an increasingly complex world.
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