Messy with Daniel Atlin · As a guest on Sustainable Success (Business Influencers)

Making Sense of Leadership

Daniel Atlin as a guest on Sustainable Success (Business Influencers), hosted by Chris Salem.

Originally published by Sustainable Success (Business Influencers) (Chris Salem). This page analyses Daniel Atlin's appearance; the audio below is the show's own.

26 June 2026 · 27 min · as at 2026-06-26

Chris Salem (host) · Daniel Atlin (guest)

Themes: Sensemaking in leadership · Making sense of yourself · Making sense with others · Curiosity and asking questions · Letting go of control · Naming the mess · Purpose and culture

The episode on Sustainable Success (Business Influencers)'s own page

About the guest

Daniel Atlin

leadership advisor and founder · DJA Sensemaking · Canada

Spent 30 years in complex institutions: universities and colleges in Canada, government and the cooperative sector. Holds an executive master's from Oxford Saïd Business School and HEC Paris. Hosts the podcast Messy with Daniel Atlin.

In Daniel's own words:

“so I spent 30 years in complex institutions from, universities and colleges here in Canada, government and into cooperative sector.”
— Daniel Atlin, guest · [04:31]
“what I've done is I've sort of created a model that's based on, you know, you know, research and, and, and also, interviews with, with a whole bunch of different leaders, across different sectors.”
— Daniel Atlin, guest · [05:51]

Guest details come from the published episode notes or the guest's own words in the episode.

Episode analysis

Analysis by AI, drawn only from this episode; every point links to the moment it rests on.

On Business Influencers, host Chris Salem talks with Daniel Atlin about making sense of leadership. Daniel draws on 30 years in universities, colleges, government and the cooperative sector, and on research interviews with leaders. He argues that leadership combines making sense of yourself (how you react under stress, what past experience triggers) with making sense with others (aligning people, culture and purpose). He says leaders have very little control, calls leadership a mess, and says curiosity and asking questions are core skills. He closes by calling sensemaking a practice to be built into leadership hygiene by individuals and teams.

Key ideas

Two sides of sensemaking: making sense of yourself and making sense with others

  1. Make better sense of yourself: understand how you respond under stress and notice what you are feeling.
  2. Step back and shift your own habitual reactions, because they affect how others see you.
  3. Work with others: align people and resources, treating leadership as a team sport.
  4. Attend to the culture and operating style that strategic plans and visions do not capture.
  5. Practise both sides as leadership hygiene, individually and as a group.

As described in the episode: [12:01] [12:04] [12:23] [12:51] [13:05] [23:32] [23:41]

Lessons

Who it's for

Executives, managers and aspiring leaders in complex organisations such as companies, universities, hospitals and nonprofits who want to understand their own reactions under stress, lead through uncertainty without relying on control, and use questions to align teams.

Facts stated in the episode

Questions this episode answers

In their own words

Longer stretches of the conversation, word for word from the transcript, turn by turn.

Daniel's origin story and the two sides of leadership

Note (AI): Daniel sets out his 30-year background across universities, government and cooperatives and how it led to his focus on making sense of yourself.

Daniel Atlin, guest · [04:08]Well, Chris, I, I love to actually, you know, talk about origin stories and I ask that actually of people when I meet them as well, because you need to know, I think, the person behind the leader as well, because that's so important actually in navigating change and actually making change happen. So, actually there's a Kierkegaard quote that I love, which is actually that lives must be lived …

Read the full passage (190 words, 04:08–05:12)

Daniel Atlin, guest · [04:08]Well, Chris, I, I love to actually, you know, talk about origin stories and I ask that actually of people when I meet them as well, because you need to know, I think, the person behind the leader as well, because that's so important actually in navigating change and actually making change happen. So, actually there's a Kierkegaard quote that I love, which is actually that lives must be lived forwards, but can only be understood backwards. And so, so I spent 30 years in complex institutions from, universities and colleges here in Canada, government and into cooperative sector. And what I realized is that, you know, throughout that process that, I didn't actually understand a lot of what truly motivated leaders to actually get their change Done and, and how change was really, operating on the ground. So, I've now, after, after doing some studying, some research, a lot of interviews with people, I really now have got sort of a passion for actually talking about how leadership is a combination of, of making sense of yourself at the same time as traditional sort of leadership, focuses as well.

Why control is an archaic model of leadership

Note (AI): Daniel argues leaders have little control, describes leadership as a mess, and locates a leader's power in coordinating and aligning people.

Daniel Atlin, guest · [09:43]Actually, thanks for that, Chris. That's such a great sort of question because control, I think, is one of those, those tricky words that leaders actually love and organizations love. But the reality is you actually have very little control in 2026 and going forward, right? The world is changing. It's in constant change. You look at Everything that's happened, you know, in the markets, in the world, in your …

Read the full passage (206 words, 09:43–10:53)

Daniel Atlin, guest · [09:43]Actually, thanks for that, Chris. That's such a great sort of question because control, I think, is one of those, those tricky words that leaders actually love and organizations love. But the reality is you actually have very little control in 2026 and going forward, right? The world is changing. It's in constant change. You look at Everything that's happened, you know, in the markets, in the world, in your societies, change is a constant. And the very belief that we can actually control things the way we used to is actually, I think, I think an archaic model. So actually, what I discovered actually is even this word mess, I almost describe the leadership as a mess because it is constantly evolving. It's ambiguous, you know, it's volatile, it's always shifting, and it's always adapting to the people in the environment around you. And I think once you, in some ways, recognize that, you know, yes, you have some ability to shift and nudge things, but you have actually little control. So the ability for you to actually bring people along by coordinating and aligning people, you know, I think that's often, I think, the more power that you have as a leader these days.

First steps: sense of yourself, then working with others

Note (AI): Daniel's answer to what a leader can do first: notice stress reactions, then align people and attend to culture beyond strategic plans.

Daniel Atlin, guest · [12:01]Absolutely. Well, well, so there's Two sides to it, as I said. So the first side of it is really, I think, trying to make better sense of yourself, and that's actually understanding how you respond under stress. It's actually seeing and noticing what you're feeling as well. And sometimes I think it's actually really stepping back and trying to shift actually your own reactions too. Because so often we …

Read the full passage (280 words, 12:01–13:33)

Daniel Atlin, guest · [12:01]Absolutely. Well, well, so there's Two sides to it, as I said. So the first side of it is really, I think, trying to make better sense of yourself, and that's actually understanding how you respond under stress. It's actually seeing and noticing what you're feeling as well. And sometimes I think it's actually really stepping back and trying to shift actually your own reactions too. Because so often we react in terms of tropes or things that we actually just naturally react, and I think we have to actually take that into account because that actually affects how others see us and how we can actually achieve those objectives of bringing people along as well.

Chris Salem, host · [12:40]And then Go ahead, go ahead, Saul, please go.

Daniel Atlin, guest · [12:44]No, and then working with others, right? Like working with others is actually, you know, this skill that we need to do. You know, leadership can be lonely, but, you know, it is actually a team sport as well. And it's about aligning resources. That's what leadership really is. It's about aligning people, and it's about, you know, trying to find different ways to bring them along. And the great thing about strategic plans and visions and all those things is they're great at actually getting these documents that are very central in providing a direction and a frame for an organization. But there's so many things that aren't captured there that you need to actually, you know, focus on as well. And that's those things that actually underpin the culture as well and your operating style. Because people are what makes an organization's mission come alive and actually produce the real ROI as well.

Lived experience, triggers and questions

Note (AI): Explains how past experience and trauma surface in reactions, and how questioning yourself and others can shift those reactions.

Daniel Atlin, guest · [14:47]Absolutely, because, you know, we are, you know, we bring to the table as leaders, you know, all of us are leaders, we bring to the table our lived experience. And part of that lived experience is actually, you know, not just the jobs you've had, it's in the roles you've had, it's how you've dealt with failure, it's how you've dealt with, you know, your family, perhaps, situation, and …

Read the full passage (364 words, 14:47–16:41)

Daniel Atlin, guest · [14:47]Absolutely, because, you know, we are, you know, we bring to the table as leaders, you know, all of us are leaders, we bring to the table our lived experience. And part of that lived experience is actually, you know, not just the jobs you've had, it's in the roles you've had, it's how you've dealt with failure, it's how you've dealt with, you know, your family, perhaps, situation, and sometimes personal trauma, too. So all that has to be factored in as well, and assumes a very important thing behind a leader, but actually that can sometimes come up to the surface, almost subconsciously sometimes, too, and inform your reactions. So sometimes you're going to have to actually think and actually question why you, why you actually are behaving or feeling that way. It may actually be something that's been triggered by a past emotion or something that's occurred, and you have the opportunity to shift that and think, well, you know, that's true, but I'm going to change that behavior, you know, today. This person may be actually, you know, really getting a nerve to me, but I'm going to shift that around to be able to recognize that that's actually something that I'm actually just sort of, projecting from a past emotion.

Chris Salem, host · [15:52]Yeah. Would, would it be safe to say, Daniel, like that could be a, maybe, again, a self-limiting belief, and then somebody triggers that, because it's not that person triggered and made you angry or reacted with anxiety. It's just, again, a trigger, because that issue goes deeper to something else in the past, and, and now resurfaces itself when these triggers present itself.

Daniel Atlin, guest · [16:16]Absolutely, that's exactly the way. And, and that's why I think asking questions sometimes can actually be, be so powerful, because, by asking questions, you can realize it's not the same situation that, you know, you experienced in the past. That person, you know, you may be actually assuming, you know, things about that person that are very different than in reality. Asking questions can be a way of, of not just, understanding the person, but also shifting their behavior and their perceptions as well.

Control mindset and naming the mess in research

Note (AI): Connects the emotional cost of a control mindset to Daniel's research finding that naming the mess liberated the leaders he interviewed.

Daniel Atlin, guest · [19:57]Yes. Well, I, and I think, you know, if you have a control mindset, I think it's actually very unhealthy as well, because if you have a control mindset, you're, you're, you're not going to be able to, to, to deal with failure as much as, as others do. And that emotional Toll that you could have as well is, is, is gonna, is gonna be, not just hard on …

Read the full passage (192 words, 19:57–20:55)

Daniel Atlin, guest · [19:57]Yes. Well, I, and I think, you know, if you have a control mindset, I think it's actually very unhealthy as well, because if you have a control mindset, you're, you're, you're not going to be able to, to, to deal with failure as much as, as others do. And that emotional Toll that you could have as well is, is, is gonna, is gonna be, not just hard on yourself, but hard on your team, hard on your spouse, ha, ha, ha, hard on everyone around you. So recognizing, I think, the true nature of your own limits, I guess, and, and, and your own agency is so important. I'll tell you, you know, one story that, that, that, that comes to mind is the, during my research, you know, I recognized that actually even just naming the mess of leadership became actually so powerful to the people I interviewed when I shared that back with them. They said thank you because we were sort of trying to actually control things. And recognizing that control is not actually the only option and usually the preferable option, actually was liberating to them.

Quotes

“lives must be lived forwards, but can only be understood backwards.”
— Daniel Atlin, guest · [04:26]
“the reality is you actually have very little control in 2026 and going forward, right?”
— Daniel Atlin, guest · [09:53]
“leadership can be lonely, but, you know, it is actually a team sport as well.”
— Daniel Atlin, guest · [12:51]
“Because people are what makes an organization's mission come alive and actually produce the real ROI as well.”
— Daniel Atlin, guest · [13:28]
“we need to ask more questions rather than rushing to judgment, right?”
— Daniel Atlin, guest · [17:38]
“recognizing that control is not actually the only option and usually the preferable option, actually was liberating to them.”
— Daniel Atlin, guest · [20:49]
“Yes, I see it's almost like a positive contagion, right?”
— Daniel Atlin, guest · [21:26]
“Baseball, you're never going to bat a thousand, but if you can increase your batting average, you're headed in the right direction.”
— Chris Salem, host · [21:56]
“I think, you know, leadership is, is a practice. It's, it's an art.”
— Daniel Atlin, guest · [23:25]
“the two skills, you know, that are really so important these days are curiosity and improvisation as well. I think in an ever-changing world, you know, you've got to have leaders that can actually bring those two skills to the table and asking questions and trying to understand and navigate this ever-changing VUCA environment, right?”
— Daniel Atlin, guest · [07:13]
“focusing on both these elements, the making sense with others and making sense with yourself, you know, is a process that needs to actually be developed almost into leadership hygiene. And, you can do, you can, you know, do this as a group, as well as an individual”
— Daniel Atlin, guest · [23:32]

What was said, by topic

Sensemaking in leadership

“He just got his executive master's degree from Oxford Said Business School and HEC Paris, where he conducted research on how university leaders leverage sense making skills to create high performing teams in complex multi-stakeholder environments.”
— Chris Salem, host · [03:07]
“so I spent 30 years in complex institutions from, universities and colleges here in Canada, government and into cooperative sector.”
— Daniel Atlin, guest · [04:31]
“And what I realized is that, you know, throughout that process that, I didn't actually understand a lot of what truly motivated leaders to actually get their change Done and, and how change was really, operating on the ground.”
— Daniel Atlin, guest · [04:41]
“what I've done is I've sort of created a model that's based on, you know, you know, research and, and, and also, interviews with, with a whole bunch of different leaders, across different sectors.”
— Daniel Atlin, guest · [05:51]
“focusing on both these elements, the making sense with others and making sense with yourself, you know, is a process that needs to actually be developed almost into leadership hygiene.”
— Daniel Atlin, guest · [23:32]
“you can do, you can, you know, do this as a group, as well as an individual, in order to actually, you know, build those skills, in order to build sort of, you know, a better sort of sense-making, you know, senior team, a better sense-making organization.”
— Daniel Atlin, guest · [23:41]
“I've also actually got my own little podcast where I'm talking to leaders, you know, trying to make sense of things. It's called Messy with Daniel Atlin.”
— Daniel Atlin, guest · [25:03]

Making sense of yourself

“I really now have got sort of a passion for actually talking about how leadership is a combination of, of making sense of yourself at the same time as traditional sort of leadership, focuses as well.”
— Daniel Atlin, guest · [05:00]
“So the first side of it is really, I think, trying to make better sense of yourself, and that's actually understanding how you respond under stress. It's actually seeing and noticing what you're feeling as well.”
— Daniel Atlin, guest · [12:04]
“Because so often we react in terms of tropes or things that we actually just naturally react, and I think we have to actually take that into account because that actually affects how others see us”
— Daniel Atlin, guest · [12:23]
“But you said something, we don't have to react from that negative emotion. We can kind of like now see it for what it is and now respond, you know, in, in a better way.”
— Chris Salem, host · [14:04]
“we bring to the table our lived experience. And part of that lived experience is actually, you know, not just the jobs you've had, it's in the roles you've had, it's how you've dealt with failure, it's how you've dealt with, you know, your family, perhaps, situation, and sometimes personal trauma, too.”
— Daniel Atlin, guest · [14:52]
“So sometimes you're going to have to actually think and actually question why you, why you actually are behaving or feeling that way. It may actually be something that's been triggered by a past emotion or something that's occurred,”
— Daniel Atlin, guest · [15:20]

Making sense with others

“And that's actually balancing, you know, you know, those two elements, one of which is actually making sense of yourself, and the other one is actually making sense of others as well. And you need to do two, both those things, you know, at the same time in an organization to make things happen.”
— Daniel Atlin, guest · [06:09]
“organizations like companies and certainly, you know, complex places like universities, hospitals, and nonprofits have to really find a way to shift that story to resonate with that individual and connect.”
— Daniel Atlin, guest · [08:23]
“leadership can be lonely, but, you know, it is actually a team sport as well. And it's about aligning resources. That's what leadership really is. It's about aligning people,”
— Daniel Atlin, guest · [12:51]

Curiosity and asking questions

“the two skills, you know, that are really so important these days are curiosity and improvisation as well. I think in an ever-changing world, you know, you've got to have leaders that can actually bring those two skills to the table”
— Daniel Atlin, guest · [07:13]
“and a lot of times people don't ask enough questions or maybe they feel like being curious might be looked, that might be looked down upon, like, why are you curious, you know, why are you asking these questions? So they play it safe and kind of keep quiet.”
— Chris Salem, host · [07:40]
“by asking questions, you're able to, I think, to get at the heart in some ways, be able to get better alignment and get people on board of change as well.”
— Daniel Atlin, guest · [08:35]
“by asking questions, you can realize it's not the same situation that, you know, you experienced in the past. That person, you know, you may be actually assuming, you know, things about that person that are very different than in reality.”
— Daniel Atlin, guest · [16:23]
“You know, you can ask a question to be able to sort of try and get a person to even reframe their ideas and what's behind that as well. And that way you can make them perhaps a little bit more open to a different point of view or to listen as well.”
— Daniel Atlin, guest · [17:22]
“And I think today in our society, we need to ask more questions rather than rushing to judgment, right? And exercising those skills are going to make us stronger employees, stronger leaders.”
— Daniel Atlin, guest · [17:37]
“And then sometimes when people actually answer that question, say things in a different way, there's an aha. There's actually sort of, sort of a, you know, a light bulb that goes off”
— Daniel Atlin, guest · [18:54]

Letting go of control

“But the reality is you actually have very little control in 2026 and going forward, right? The world is changing. It's in constant change.”
— Daniel Atlin, guest · [09:53]
“And the very belief that we can actually control things the way we used to is actually, I think, I think an archaic model.”
— Daniel Atlin, guest · [10:09]
“So the ability for you to actually bring people along by coordinating and aligning people, you know, I think that's often, I think, the more power that you have as a leader these days.”
— Daniel Atlin, guest · [10:43]
“because if you have a control mindset, you're, you're, you're not going to be able to, to, to deal with failure as much as, as others do.”
— Daniel Atlin, guest · [20:02]

Naming the mess

“I almost describe the leadership as a mess because it is constantly evolving. It's ambiguous, you know, it's volatile, it's always shifting, and it's always adapting to the people in the environment around you.”
— Daniel Atlin, guest · [10:21]
“during my research, you know, I recognized that actually even just naming the mess of leadership became actually so powerful to the people I interviewed when I shared that back with them. They said thank you because we were sort of trying to actually control things.”
— Daniel Atlin, guest · [20:33]

Purpose and culture

“the great thing about strategic plans and visions and all those things is they're great at actually getting these documents that are very central in providing a direction and a frame for an organization. But there's so many things that aren't captured there”
— Daniel Atlin, guest · [13:05]
“the top actually has got to believe in this and because culture actually does have to start at the top, right? It's a key part of that. And, and by doing so, you can model that behavior that can actually be adopted by, by the entire organization as well.”
— Daniel Atlin, guest · [21:30]
“And when you, you know, get a person that's, that's aligned with, with the purpose of the organization, that means you've got, you know, a talent that actually can be really, I think, growing into the future and supporting things.”
— Daniel Atlin, guest · [22:32]

Episode notes (as published)

From the episode notes Sustainable Success (Business Influencers) published with the episode.

Leadership isn't just about making decisions—it's about understanding the hidden forces that shape them.

In this episode of Business Influencers, host Chris Salem sits down with Daniel Atlin, leadership advisor and founder of DJA Sensemaking, to explore how personal history, internal narratives, and unconscious patterns influence the way leaders think, act, and respond to uncertainty.

Drawing on more than 30 years of experience advising executives in complex environments, Daniel explains why effective leadership begins with understanding how we make sense of the world around us. Rather than focusing solely on external strategies, he reveals how our beliefs, identities, and past experiences quietly shape the decisions we make every day.

In this episode, you'll discover:

How personal narratives influence leadership decisions
Why uncertainty can become a powerful leadership advantage
The hidden patterns that drive behavior in high-pressure situations
Practical ways to improve decision-making through greater self-awareness
Why sensemaking is an essential skill for today's leaders

Whether you're an executive, entrepreneur, manager, or aspiring leader, this conversation offers valuable insights into leading with greater clarity, resilience, and purpose in an increasingly complex world.

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