Getting Messy with Daniel Atlin
Daniel Atlin as a guest on Speech Bubbles with Charlotte Otter, hosted by Charlotte Otter.
Originally published by Speech Bubbles with Charlotte Otter (Solid Gold Podcasts #BeHeard). This page analyses Daniel Atlin's appearance; the audio below is the show's own.
27 August 2025 · 39 min · as at 2025-08-27
Charlotte Otter (host) · Daniel Atlin (guest)
The episode on Speech Bubbles with Charlotte Otter's own page · MP3
About the guest
Daniel Atlin
coach and executive advisor to leaders in complex institutions · Griffith Group · Guelph
Over 30 years experience in senior roles in Canada's post-secondary, cooperative, and government sectors; moved from the music industry into the public sector; was Vice President External at Guelph University, running fundraising, alumni relations, government relations, community relations, marketing and comms.
In Daniel's own words:
“my first career was actually in, in, in the, in the music industry, so, so in, in, in the 1980s. And, I was doing sales and marketing and actually owned a small company there.”
“I, I, went into the government sector where I was working in, in, in, for a minister, of the Crown here in Canada, and was a communications and, and, and policy advisor. Left that role to become, a, a government relations and public affairs director at, the, the, a cooperative society here in Canada.”
“I saw an intriguing sort of advertisement for an associate vice president, government, institutional, and community relations at the University of Toronto.”
“I was wooed over to become a, a vice president strategy in college affairs at Seneca College, Canada's largest college.”
“that was to become the vice president external at the University of Guelph, responsible for a new area again, which would be fundraising, alumni relations, government, relations and community relations, and marketing and community, traditional comms.”
“I've also been fortunate to join a, a recruiting firm as well, an executive recruiting firm that actually focuses on, you know, what we call equity, diversity, and inclusion here in Canada, and that's called the Griffith Group,”
“We turned around, but it aspirational as well, doubling the size of actually what we would be getting in terms of donations on an, on annual basis from twenty-five to fifty million dollars.”
“I, have been known to taking some bold chances, I think, on hiring people, and I'd say ninety percent of the time they've, they've worked out, and actually I've, I've, I've hired people with extremely high potential.”
Guest details come from the published episode notes or the guest's own words in the episode.
Episode analysis
Analysis by AI, drawn only from this episode; every point links to the moment it rests on.
Host Charlotte Otter talks with Daniel Atlin, a former university vice president external now working as a coach and executive advisor, about leading purpose-driven institutions. Daniel describes his research-based view of sensemaking as four skills wrapped around purpose, and argues universities are complex adaptive systems where leaders work through influence rather than hard levers. He traces his career from the music industry through government and the cooperative sector to Guelph, shares how his family history and coming out shaped his commitment to diversity, recounts turning around a division's culture through listening, argues against hiring for fit, offers three tips for emerging diverse leaders, and announces his podcast Messy.
Key ideas
- Daniel defines sensemaking as four skills wrapped around purpose: exploration and mapmaking, storytelling and narrative development, invitation and improvisation, and adaptation and collaboration, used alongside traditional management skills. [03:20]▸ [03:39]▸ [03:50]▸
- Daniel argues university leaders face distributed power between boards and Senate and many stakeholders, so they lead by influence and nudging, as stewards of complex adaptive systems. [04:23]▸ [04:30]▸ [04:43]▸ [04:57]▸ [05:27]▸
- Daniel says the biggest response to his research was recognition of 'the mess': leaders thanked him for naming that they cannot lead like traditional businesses. [06:44]▸ [07:23]▸
- Daniel holds that listening, good questions and pauses drive change more than top-down plans; he prefers broad strategic direction over KPI-heavy strategic plans. [21:28]▸ [25:21]▸ [26:02]▸ [26:21]▸ [26:27]▸
- Daniel argues hiring for fit looks backwards and reinforces the status quo; he advocates taking risks on high-potential, somewhat disruptive candidates. [27:26]▸ [27:59]▸ [28:00]▸ [28:29]▸
- Daniel links his commitment to inclusion to his parents' experience of intolerance and his own coming out, and wants people to feel, not just be, invited. [11:50]▸ [12:22]▸ [12:54]▸ [16:03]▸
- Daniel sees improvisation as a key skill for an unpredictable world and wants AI used as a positive disruptor rather than reinforcing the status quo. [29:56]▸ [30:36]▸
Sensemaking as four skills wrapped around purpose (as Daniel describes it in this episode)
- Exploration and mapmaking
- Storytelling and narrative development
- Invitation and improvisation
- Adaptation and collaboration
- Apply these in tandem with traditional management or leadership skills
As described in the episode: [03:20]▸ [03:39]▸ [03:50]▸
Lessons
- Daniel suggests new leaders start by listening: he visited senior leaders and deans in their offices to hear their issues before acting. [21:12]▸ [21:12]▸ [21:28]▸
- Daniel's turnaround story shows naming problems openly with a team, then inviting them to fix it together, can shift a poor culture. [21:12]▸ [21:45]▸ [22:48]▸ [23:38]▸
- Daniel advises boards and hiring managers to be wary of 'fit' and to take bold chances on people with potential. [27:59]▸ [28:29]▸
- Daniel tells emerging leaders to reach out to people who have gone before them, own their happiness at work, and set boundaries against tokenism. [32:15]▸ [32:15]▸ [33:27]▸ [34:18]▸
- Daniel's career shows reinvention after disruption: being 'napsterized' pushed him from music into government and higher education. [08:06]▸ [08:43]▸ [09:04]▸
Who it's for
Leaders and board members in universities, hospitals and nonprofits; communicators and fundraisers in complex institutions; people hiring senior leaders; and emerging leaders from diverse or underrepresented backgrounds seeking career advice.
Facts stated in the episode
- Daniel's first career was in the music industry in the 1980s, in sales and marketing, owning a small company. [08:25]▸
- Daniel says his Guelph division aimed to double annual donations from twenty-five to fifty million dollars. [22:48]▸
- Daniel says about ninety percent of his bold hiring choices worked out. [28:29]▸
- Daniel left his Guelph vice president role about two years before the recording. [11:00]▸
- Daniel joined the Griffith Group, an executive recruiting firm focused on equity, diversity and inclusion in Canada. [17:05]▸
- Daniel's podcast Messy is due out in the fall. [37:49]▸
Questions this episode answers
- What kind of leader do universities need for an uncertain future?Daniel says a sensemaking leader, drawing on four skills wrapped around purpose: exploration and mapmaking, storytelling and narrative development, invitation and improvisation, and adaptation and collaboration, combined with traditional management skills. [03:20]▸ [03:39]▸ [03:50]▸
- Why is leading a university harder than leading a company?Daniel explains power is split between the board and the Senate, there are many stakeholders who all feel they have a stake, and leaders lack hard levers, so they must lead by influence and nudging. [04:23]▸ [04:30]▸ [04:43]▸ [05:27]▸
- How did Daniel Atlin get into university leadership?He began in the music industry in the 1980s, was 'napsterized', then worked for a Canadian minister, a cooperative society, the University of Toronto, Seneca College, and became vice president external at the University of Guelph. [08:25]▸ [08:43]▸ [09:04]▸ [09:35]▸ [09:59]▸ [10:13]▸
- How can a leader turn around a struggling team's culture?Daniel describes a listening tour, an audit of what was and wasn't working, reporting back honestly, inviting the team to turn it around, setting an aspirational fundraising goal, and monthly 'Danishes with Daniel' open meetings. [21:12]▸ [21:12]▸ [21:45]▸ [22:48]▸ [23:10]▸
- Is hiring for culture fit a good idea?Daniel argues fit is dangerous because it looks backwards to what got you here rather than what will take you forward; he recommends taking risks on high-potential, slightly disruptive people. [27:26]▸ [27:59]▸ [28:29]▸
- What advice does Daniel give emerging leaders from diverse backgrounds?Reach out to people who have gone before you, recognise organisations change and take responsibility for your own happiness, and set boundaries so you are not tokenised; always be kind to yourself. [32:15]▸ [32:15]▸ [33:27]▸ [34:18]▸ [34:41]▸
- Does Daniel think strategic plans help change?He says he is not a big fan of administrative-laden, KPI-driven strategic plans because they can stifle conversation, and prefers a broad strategic direction since change happens at the edges. [26:02]▸ [26:21]▸ [26:27]▸
- What is Daniel Atlin's podcast about?Daniel says his podcast, Messy, due out this fall, talks to leaders of complex purpose-based organisations about how they deal with the mess of leadership. [37:49]▸
In their own words
Longer stretches of the conversation, word for word from the transcript, turn by turn.
Why university leaders lack hard levers
Note (AI): Explains distributed power, multiple stakeholders and leading by influence, the context behind Daniel's sensemaking argument.
Daniel Atlin, guest · [04:23]universities are, are, are very unique, organizations. They are, multi-stakeholder. There, there, there, there's power is distributed completely, through, through, usually through two bodies, main, main bodies, one of which is the board of directors or governors, the other of which is actually the Senate and the academic leadership. And, so a leader actually doesn't have a lot of, I think, tangible hard, hard levers to be able to pull, …
Read the full passage (240 words, 04:23–05:41)
Daniel Atlin, guest · [04:23]universities are, are, are very unique, organizations. They are, multi-stakeholder. There, there, there, there's power is distributed completely, through, through, usually through two bodies, main, main bodies, one of which is the board of directors or governors, the other of which is actually the Senate and the academic leadership. And, so a leader actually doesn't have a lot of, I think, tangible hard, hard levers to be able to pull, to be able to affect change. You have to actually do a lot of things more by, by influence, and as one of the people I interviewed said, by nudging. You have to become the nudger-in-chief to be able to get all these different forces all together. There's also an incredibly amount of multi-stakeholder, bodies that you have to deal with. You have to deal with students, their parents, faculty, international students, the broader, public, government, everyone you have to deal with, and everyone believes that they have a stake in you as well. So it makes it a great challenge to be able to, to deal with all these things. So I think that, you know, in some, in some ways, you know, we, we, we think that these are wonderful, you know, leadership roles and, and can be pillars of the community, when in fact they're actually in some ways, you know, just stewards of, of a very large complex adaptive system rather than actually a traditional business.
From music industry to vice president external
Note (AI): Daniel's full career path in his own words: music, government, cooperative sector, Toronto, Seneca and Guelph.
Daniel Atlin, guest · [08:06]Absolutely. Well, I think one thing that, that I, that I learned is that, how true the, the Nietzsche quote that, lives can only be understood looking backwards, but have to be lived forwards. I think that that's so true because I don't think I could have, have really anticipated my, my, my journey. So, I started the journey, my first career was actually in, in, in the, in the …
Read the full passage (392 words, 08:06–10:28)
Daniel Atlin, guest · [08:06]Absolutely. Well, I think one thing that, that I, that I learned is that, how true the, the Nietzsche quote that, lives can only be understood looking backwards, but have to be lived forwards. I think that that's so true because I don't think I could have, have really anticipated my, my, my journey. So, I started the journey, my first career was actually in, in, in the, in the music industry, so, so in, in, in the 1980s. And, I was doing sales and marketing and actually owned a small company there. And that was my first time of, of, of, of really, sort of seeing the effects of transformative change in society. And we got napsterized, with the advent of, of, of digital technologies and ended up, having to, to shift, my career as well, because I had, had, to run away a little bit, with almost this close to going bankrupt, very close to going bankrupt, and able to, to, to, to reinvent myself as well. so actually after that, I, I, went into the government sector where I was working in, in, in, for a minister, of the Crown here in Canada, and was a communications and, and, and policy advisor. Left that role to become, a, a government relations and public affairs director at, the, the, a cooperative society here in Canada. And then after that, I, I, I decided that, this was in some ways too easy. I could see myself coasting, for the next, several years. I saw an intriguing sort of advertisement for an associate vice president, government, institutional, and community relations at the University of Toronto. And I thought, wow, that sounds like an interesting sort of space. and so I joined that as well. Really enjoyed that. moved up through the ranks, went, went through, some interesting sort of discussions as I created a portfolio there. I was wooed over to become a, a vice president strategy in college affairs at Seneca College, Canada's largest college. And then after that, I, I was again enticed by, by a role here at Guelph, where I reside, and that was to become the vice president external at the University of Guelph, responsible for a new area again, which would be fundraising, alumni relations, government, relations and community relations, and marketing and community, traditional comms.
Personal roots of commitment to diversity
Note (AI): Shows how family intolerance, being othered and coming out shaped Daniel's view of role models and inclusion.
Daniel Atlin, guest · [11:50]Absolutely. Well, diversity is extremely important to me, and while I recognize my, my own privilege as, as a cis-born male, who in some ways won the lottery, I lived in Canada, I've got a, a loving, family who, books in my home, they supported me with, with, with, you know, encouraging my growth and, and, and post-secondary career. You know, I, I, I, come from an, an interesting sort …
Read the full passage (393 words, 11:50–14:02)
Daniel Atlin, guest · [11:50]Absolutely. Well, diversity is extremely important to me, and while I recognize my, my own privilege as, as a cis-born male, who in some ways won the lottery, I lived in Canada, I've got a, a loving, family who, books in my home, they supported me with, with, with, you know, encouraging my growth and, and, and post-secondary career. You know, I, I, I, come from an, an interesting sort of background as well. I'd say that, diversity matters to me so much because I saw it growing up. My parents were, got married in the fifties, and my father was Jewish, my mother was Anglican, and, they experienced a lot of intolerance in, in, in the community. And I actually saw that throughout as well, when we lived in rural Canada for a while, saw that people actually, you know, othered you a little bit. So that sense of othering really, you know, has loomed large, and I think it's been made me recognize and sensitive and perhaps empathetic to the underdog and people who are marginalized as well. And then, that especially, you know, came true when, when I realized in the late eighties that I was actually, you know, a gay man. So coming out at that time was, was, was very different than it is now. And, realized again that, you know, the world was not meant for and constructed by, by gay people and people of diverse backgrounds. It was for, you know, a large ways, a, a white patriarchy. So, had to sort of adapt and live to that as well. So through that, I think I've been a champion of, of diversity, trying and inclusion to be able to sort of see that that's adapted in workplaces. for a while, I was actually the only, I think, out gay male in organizations and, and felt that I had a lot of, on, on, on my, my shoulders to be able to, represent that well. But I continue to sort of see this as actually, you know, needed to have role models, to, to have people that actually can, can, demonstrate that they are actually, you know, of diverse communities to be able to lead the way as well. So, that's, I think, how I, I would see how the importance of diversity is in the workplace.
Turning around a poorly performing division
Note (AI): A worked change story: listening tour, audit, shared ownership, aspirational fundraising target and monthly open meetings.
Daniel Atlin, guest · [21:12]I, went on a listening tour, so, so, so I ended up, making certain that I went to all the other, you know, senior leaders and deans and, and, and, and, associate vice presidents and went to their offices and actually met with them to hear about their issues, and listened to them. Listening is, I think, a key part that sometimes leaders actually forget. They tend to speak more …
Read the full passage (556 words, 21:12–24:11)
Daniel Atlin, guest · [21:12]I, went on a listening tour, so, so, so I ended up, making certain that I went to all the other, you know, senior leaders and deans and, and, and, and, associate vice presidents and went to their offices and actually met with them to hear about their issues, and listened to them. Listening is, I think, a key part that sometimes leaders actually forget. They tend to speak more than they, than, than, than they listen, and I think that that's important. I would try and spend a lot of time on building a proper culture as well from my, my, my division and area. When I had joined the university, it was a poorly performing, I'd say, and, and seemed to as, as a place you would go and park yourself for a short little period in time till you got another sort of, sort of job. together, though, by involving the organization, we did a little bit of a, an audit of it, talked to people throughout the organization, found out what was working, what wasn't, and there was a lot that wasn't working. And I remember standing in front of that group and reporting back about what other people were feeling about that battle, the, the, the, the group that, that I led. And it wasn't a very positive, feeling, and, people, you could see were, were, were, were, feeling a little bit, hurt. So then I turned the conversation, I said together, let's, let's actually turn this around. And we actually did turn it around. We, we, we, we established a, you know, a, a, I say a bottom-up as well as a little bit of top-down by sending, you know, you know, direction and, and, and, setting the context, but way to be able to turn around that place and make it more people-oriented, less process-oriented. We turned around, but it aspirational as well, doubling the size of actually what we would be getting in terms of donations on an, on annual basis from twenty-five to fifty million dollars. And we actually created an aspirational culture, which I think actually really served, the place well. But one thing that I did, which actually I found was very, very, effective, was monthly I had, I didn't call it this, but they, they called it Danishes with Daniel. So, so, I, I did an all, all, you know, division sort of meeting where, where I, I would get together and, and offer coffee and, and danishes and fruit, and, people could, you know, talk to me about anything. I usually then, you know, gave a, a, a short little talk about, maybe, maybe five minutes and entertain questions. I demonstrated my vulnerability sometimes there, especially early on, that I was new, that I felt a little bit of imposter syndrome, and, but that's okay, because together we can actually, you know, make things happen. So I think that did a lot to ferment, and, and cultivate a really strong culture, I'd say, of caring and, and, and people that, wanted to stay. The, the turnaround of the culture w-was significant, and now it became sort of a, a culture that actually attracted people and, and, was actually, you know, seen as perhaps one of the beacons of light actually at the university.
Hiring for potential rather than fit
Note (AI): Daniel's argument that hiring for fit reinforces the past, relevant to boards and recruiters.
Charlotte Otter, host · [27:26]What do you think we can do both collectively and as individuals to change the old leadership archetype? …
Read the full passage (314 words, 27:26–29:01)
Charlotte Otter, host · [27:26]What do you think we can do both collectively and as individuals to change the old leadership archetype?
Daniel Atlin, guest · [27:34]Well, thanks so much for that question. It's one that I, you know, think a lot, and I used to think a lot when I was doing hiring as well. First of all is, is, is, you know, take a risk. You know, don't, don't hire the same people. You know, while you're not supposed to think about fit in an organization while you're doing the recruitment, so often time that's an undertone, I think, and some people actually use that as a frame to make decisions. And I think, you know, fit is relatively dangerous in some ways, because that means you're actually looking backwards. You're looking for what was the culture that has worked and got us to here, not which will take us to the next level. So I think thinking about people who have potential, think about people that may be a slightly disruptive, we learned about that perceived weirdness index, and I think, you know, having someone that can push that index a little bit to be able to make that certain that you can actually have some change. I think that that's very, very important. I, have been known to taking some bold chances, I think, on hiring people, and I'd say ninety percent of the time they've, they've worked out, and actually I've, I've, I've hired people with extremely high potential. That's lucky for me, because now I can keep them in my network, and, and I can continue sort of drawing on them as, we, we mentor each other, I say, going forward. And, so I think it's actually take a risk, make sure that you're actually trying to actively, you know, do a little bit of, provocation to the status quo in order to make things different.
Three tips for emerging diverse leaders
Note (AI): Concrete career advice on networking, owning your happiness amid change, and resisting tokenism.
Daniel Atlin, guest · [32:15]So my first tip is certainly, you know, what I talked about early on is actually, you know, speak to people, you know, be open to speaking to people who have gone before you. Reach out to your network. I find that, you know, people in your, in your, old-fashioned Rolodex, or, or on LinkedIn or, or in, in social, other social media platforms, they're usually actually very, open to …
Read the full passage (464 words, 32:15–34:46)
Daniel Atlin, guest · [32:15]So my first tip is certainly, you know, what I talked about early on is actually, you know, speak to people, you know, be open to speaking to people who have gone before you. Reach out to your network. I find that, you know, people in your, in your, old-fashioned Rolodex, or, or on LinkedIn or, or in, in social, other social media platforms, they're usually actually very, open to having, having an information conversation about, about, you know, how they, they, came about. again, it comes to that power of questions. People love to be asked, they love to be able to share their own journeys. So reach out to people, you'll never, you'll, you'll be surprised what you learn. You may be surprised what mentors you'll get actually along the way as well. So the second thing I would say is actually, you know, be, be cognizant that, you know, organizations are changing as well, even as we speak. You know, you come into an organization and it's not the organization you thought it was, it's actually a different one. It's like jumping into a river. Leaders will change, dynamics will change. You may have a wonderful job and, and a wonderful leader, but if that leader changes, your job can change, quite significantly. So recognize always that it's your role to be responsible for your own happiness at work in some ways, your own, you are in control of your future as well. And if there's something that's jarring and it's against your values and it, then, then, then choose to find a way to, to probably exit that organization or have a path to be able to, to help you become a, who you want to be as well. And then the third thing I'd say is actually sometimes, you know, Push back at, at, at, being identified as the marginalized person or a marginalized, representative. You may get asked a lot to do things or, or, or because of your background or because of how you look, because of, of how you think, because of some underlying condition you may have. In some ways, you know, that can get exhausting as well. Set boundaries and push back because you have to recognize that you don't want to be, you know, a, a, a token person at a, at a place. You don't want to actually be seen as, as one small part of your identify, identity or a large part is your complete identity as well. That sort of goes with that hand in hand with that, you know, advice that was provided to you by someone else, by someone else about being kind to yourself. Always be kind to yourself because you're, no one, not everyone will be.
Quotes
“You have to become the nudger-in-chief to be able to get all these different forces all together.”
“And we got napsterized, with the advent of, of, of digital technologies”
“people will forget what you said. They'll forget what you did, but people will never forget how you made them feel.”
“we tend to think that leaders are on almost pedestals where, where actually they're maybe, you know, on their tippy toes, you know, in a crowd”
“Listening is, I think, a key part that sometimes leaders actually forget.”
“Changes usually happen not sort of at the center of an organizations, but at the periphery and at the edges.”
“fit is relatively dangerous in some ways, because that means you're actually looking backwards.”
“I love that, because it makes hiring quite a rebellious act,”
“It's like jumping into a river. Leaders will change, dynamics will change.”
“Always be kind to yourself because you're, no one, not everyone will be.”
What was said, by topic
Sensemaking in complex institutions
“I think it takes a, a sensemaking leader, and I did some research and defined sensemaking as four skills that are wrapped around purpose.”
“would be exploration and mapmaking, storytelling and narrative development, invitation and improvisation, and adaptation and collaboration.”
“And I think all those things need to be done in, in tandem with sort of traditional management or leadership skills in order to really sort of, I think, supercharge the ability for an individual to be able to work with colleagues and drive change throughout the organization.”
“the most surprising thing was actually not the framework itself, was actually the recognition exactly as you describe as well as the mess, which is actually the context of these, you know, complex adaptive systems, like a university or a hospital or, or, or, a, a large, international nonprofit.”
“a lot of people have thanked me, saying, saying, thanks so much for pointing it out, pointing out the fact that, you know, people expect us to operate like traditional businesses or to lead like traditional leaders. Well, we can't because we don't have those tools.”
“improvisation is probably the skill you need for 2020, 2025 and beyond, because we, we are in a totally unpredictable world where people are, have too much information and have to continually, improvise,”
University leadership
“There, there, there, there's power is distributed completely, through, through, usually through two bodies, main, main bodies, one of which is the board of directors or governors, the other of which is actually the Senate and the academic leadership.”
“And, so a leader actually doesn't have a lot of, I think, tangible hard, hard levers to be able to pull, to be able to affect change. You have to actually do a lot of things more by, by influence, and as one of the people I interviewed said, by nudging. You have to become the nudger-in-chief to be able to get all these different forces all together.”
“we, we, we think that these are wonderful, you know, leadership roles and, and can be pillars of the community, when in fact they're actually in some ways, you know, just stewards of, of a very large complex adaptive system rather than actually a traditional business.”
Career reinvention
“my first career was actually in, in, in the, in the music industry, so, so in, in, in the 1980s. And, I was doing sales and marketing and actually owned a small company there.”
“And we got napsterized, with the advent of, of, of digital technologies and ended up, having to, to shift, my career as well, because I had, had, to run away a little bit, with almost this close to going bankrupt, very close to going bankrupt, and able to, to, to, to reinvent myself as well.”
“I, I, went into the government sector where I was working in, in, in, for a minister, of the Crown here in Canada, and was a communications and, and, and policy advisor. Left that role to become, a, a government relations and public affairs director at, the, the, a cooperative society here in Canada.”
“I saw an intriguing sort of advertisement for an associate vice president, government, institutional, and community relations at the University of Toronto.”
“I was wooed over to become a, a vice president strategy in college affairs at Seneca College, Canada's largest college.”
“that was to become the vice president external at the University of Guelph, responsible for a new area again, which would be fundraising, alumni relations, government, relations and community relations, and marketing and community, traditional comms.”
“And during COVID, and, and, and the crises that ensued after that, and also the Palestinian crisis that, that's played out here on university campuses in Canada and elsewhere, it became, you know, increasingly too much of a job. And with that, I left the, the role about two years ago, and I've reinvented myself, in this chapter as, as a coach and executive, advisor to, to, complex institutions.”
Diversity and representation
“My parents were, got married in the fifties, and my father was Jewish, my mother was Anglican, and, they experienced a lot of intolerance in, in, in the community.”
“that especially, you know, came true when, when I realized in the late eighties that I was actually, you know, a gay man. So coming out at that time was, was, was very different than it is now.”
“Leaders who come from diverse backgrounds, diverse identities, or underrepresented minorities, when they live their reputation out loud, not only are they representing for others, they're also building bridges for the next generation to walk across.”
“when I was in the credit union system, it was a very conservative sort of movement, you know, a lar- largely rural in nature. So, so, some people said that I was the first gay person that they've ever encountered as well.”
“I want to make certain that everyone, not only is invited in the workplace, but actually feels that they're invited. And I think that I can do a lot to help them feel invited into an organization.”
Hiring beyond fit
“I've also been fortunate to join a, a recruiting firm as well, an executive recruiting firm that actually focuses on, you know, what we call equity, diversity, and inclusion here in Canada, and that's called the Griffith Group,”
“And I think, you know, fit is relatively dangerous in some ways, because that means you're actually looking backwards. You're looking for what was the culture that has worked and got us to here, not which will take us to the next level.”
“I, have been known to taking some bold chances, I think, on hiring people, and I'd say ninety percent of the time they've, they've worked out, and actually I've, I've, I've hired people with extremely high potential.”
Culture change and listening
“it was so important that I actually gave a portfolio with that quote on it to every person in my division at the University of Guelph, to be able to recognize that people matter,”
“I, went on a listening tour, so, so, so I ended up, making certain that I went to all the other, you know, senior leaders and deans and, and, and, and, associate vice presidents and went to their offices and actually met with them to hear about their issues, and listened to them.”
“Listening is, I think, a key part that sometimes leaders actually forget. They tend to speak more than they, than, than, than they listen, and I think that that's important.”
“When I had joined the university, it was a poorly performing, I'd say, and, and seemed to as, as a place you would go and park yourself for a short little period in time till you got another sort of, sort of job.”
“We turned around, but it aspirational as well, doubling the size of actually what we would be getting in terms of donations on an, on annual basis from twenty-five to fifty million dollars.”
“monthly I had, I didn't call it this, but they, they called it Danishes with Daniel. So, so, I, I did an all, all, you know, division sort of meeting where, where I, I would get together and, and offer coffee and, and danishes and fruit, and, people could, you know, talk to me about anything.”
“I demonstrated my vulnerability sometimes there, especially early on, that I was new, that I felt a little bit of imposter syndrome, and, but that's okay, because together we can actually, you know, make things happen.”
“I really do think that listening is undervalued as a tool in, in affecting change.”
“the power of good questions and, sometimes the power of a little bit of pause too, that, you know, those two in combination can sometimes actually do, do wonders in actually making change happen,”
“I'm not usually a big fan of things like strategic planning and, and huge, you know, you know, administrative-laden, I'd say in metrics, ROI-ridden, KPIs, that actually are thrust upon an organization, because I think sometimes they actually stifle conversations and true change as well.”
“And I think a better way to somehow do that is to capture those things with a broad strategic direction, rather than actually a plan that actually tries to nail down and predict the future, which as we know is unpredictable.”
AI and disruption
“So I think in a lot of ways, we have to take a look and see what we can do to use as a AI and other things as a positive disruptor rather than reinforcing, you know, where we've always been.”
Advice for emerging leaders
“So my first tip is certainly, you know, what I talked about early on is actually, you know, speak to people, you know, be open to speaking to people who have gone before you. Reach out to your network.”
“So recognize always that it's your role to be responsible for your own happiness at work in some ways, your own, you are in control of your future as well.”
“Set boundaries and push back because you have to recognize that you don't want to be, you know, a, a, a token person at a, at a place.”
Messy podcast
“So my podcast will be out, you know, soon, this fall, and it's called Messy. It's talking to leaders of, of, of complex, you know, purpose-based organizations about how they deal with the mess of leadership in, in their, in their incredibly messy organizations.”
Personal joy
“One thing that gives me great joy is actually great conversations with great ideas that are emergent as well.”
Episode notes (as published)
From the episode notes Speech Bubbles with Charlotte Otter published with the episode.
Why leadership in purpose-driven organisations is so complex. "Changes usually happen not at the centre of an organisation, but at the periphery and at the edges." Daniel Atlin is a coach, communicator, strategist, fundraiser, adjunct professor, and connector with over 30 years experience in senior roles in Canada's post-secondary, cooperative, and government sectors. In this episode, he talks to host Charlotte Otter about his leadership journey from the music industry ('we got Napsterized') into the public sector, culminating in a role at Guelph University as Vice President External running fundraising, alumni relations, government relations, community relations, marketing, and traditional comms. Now a coach and executive advisor to leaders in complex institutions, Daniel is writing and speaking on the topic of sense-making. And he has a passion for unlocking talent and potential as a coach, as well as helping to recruit and promote leaders from diverse backgrounds. Daniel also makes a big announcement of his own - no spoilers here. This is a lovely conversation with a wise and thoughtful leader who's making a difference to individuals and organisations alike. Follow Daniel on LinkedIn · Check out Daniel's website · · Follow Charlotte on LinkedIn · Subscribe to Speech Bubbles the newsletter · Link to buy We Need New Leaders
Every quotation and passage on this page is copied word for word from the episode audio transcript and linked to the moment it was said. Quotations are never written or altered by AI; topic labels, passage notes and the episode analysis are AI-generated. Guest details come from the published episode notes or the guest's own words.
Enquire about a speaking engagement or strategic advisory with Daniel Atlin